PAE Professional Academic English
Week 02 · Research & argument

Good sources.
A real thesis.

Where strong essays come from, and how to turn your Week-1 claim into a sentence worth defending.

Matthew Clement · Careercomms.comClass 1, Research, sources & citation  ·  Class 2, Thesis statements
PAE Professional Academic EnglishWeek 02 · Where we left off
Recap · Week 01

Last week, in brief.

  • Your topic carries the whole course, one choice runs through every assignment.
  • An academic essay takes a position, backs it with evidence, and previews it.
  • You're writing commentary, two-thirds your analysis, not summary.
Carried in

A draft topic and claim, plus your Writing Journal set up.

Today

Find the evidence to defend that claim, and sharpen it into a real thesis.

PAE Professional Academic EnglishWeek 02 · Agenda

This week.

Class 1 · Research & sources
  • What needs a citation, and what doesn't
  • Five kinds of evidence
  • The CRAAP test for judging sources
  • APA & IEEE: the two house styles
Class 2 · The thesis
  • What a thesis is, and isn't
  • Four marks of a strong thesis
  • The Observation + Analysis formula
  • Draft your essay's thesis
Reading

Workbook Ch 4 to 7, knowledge & evidence, the CRAAP test, annotated bibliographies and thesis statements, plus the new worked-example pages at the end of each chapter.

Class 1 · Part one

Where strong
essays come from.

Sceptical reading, source triage, and a bibliography that lives on your desk all semester, not one you assemble the night before.

Workbook · Chapters 04 to 06Pages 19 to 28
PAE Professional Academic EnglishCh 4 · What needs a citation

Two ways to look unserious.

Common knowledge, no citation

What an educated reader in your field already knows and no one disputes.

  • Korea hosted the 1988 Olympics
  • Water boils at 100°C at sea level
  • The Korean War began in 1950
Specialised knowledge, must cite

Anything from someone's specific research, analysis, or argument.

  • A study's findings or figures
  • An expert's interpretation
  • A specific statistic or dataset
Talk it out

“Korea has the lowest birth rate in the OECD.” Common knowledge, or does the number need a citation? Where, exactly, is the line?

PAE Professional Academic EnglishCh 4.3 · Five kinds of evidence

Pick the evidence that fits the claim.

KindWhat it isBest when…
StatisticalNumerical data from a named source (KOSIS, World Bank).claiming scale, frequency, or trend.
EmpiricalFindings from experiments, fieldwork, observation.arguing a causal mechanism or effect.
TestimonialQuote or paraphrase of a recognised expert.a credentialled voice backs your reading.
TextualDirect evidence from a primary text, law, dataset.interpreting a specific document or artefact.
AnecdotalA specific story or case.making a general claim concrete, never alone.
PAE Professional Academic EnglishCh 4.3.1 · Anecdote

Anecdote is illustration, not proof.

Anecdote alone

My grandmother always says everything was cheaper before, so inflation must be a serious problem for older Koreans.

Anecdote · supported

A 2024 KOSIS survey found 71% of respondents over sixty rated rising prices their “most serious worry,” against 49% nationally. For my grandmother in Daegu, that figure is a daily calculation at the market.

An anecdote can light up a paragraph. It cannot carry one, frame it with evidence of another kind.

PAE Professional Academic EnglishCh 5 · The CRAAP test
Five questions every source must pass

CRAAP.

LetterStands forYou're really asking…
CCurrencyWhen was it published, and is that date still relevant?
RRelevanceDoes it address your question, or just mention the topic?
AAuthorityWho wrote it, what are their credentials, who published it?
AAccuracyIs the evidence inside it cited, checkable, consistent?
PPurposeWhy was it written, to inform, sell, persuade, provoke?

Sources that fail aren't bad, they're simply unfit for this essay.

PAE Professional Academic EnglishCh 5.1 · One source, tested

Should you use this source?

The candidate

“Coupang's Last-Mile Bet: How Logistics Density Is Reshaping Korean Retail.”

Maeil Business · July 2023 · senior business reporter · cited by three later industry reports. Draws on a CFO quote & KOSIS retail data.

Verdict, use it. But a single article can't carry the essay; pair it with a peer-reviewed study or a primary filing.

C
Currency

2023, inside the window for a 2026 essay.

R
Relevance

Direct hit on logistics density.

A
Authority

National daily; senior reporter; later cited.

A
Accuracy

Cross-checks with KOSIS & a named CFO quote.

P
Purpose

Journalism, not promotional. Acceptable.

PAE Professional Academic EnglishCh 5.2 · Sources that fail

And the ones that don't make it.

SourceWhy it fails CRAAP
A Reddit thread about Coupang delivery timesAuthority, anonymous; Accuracy, unverifiable.
A 2014 piece on “the future of Korean e-commerce”Currency, the world changed; figures are dead.
Coupang's own annual reportPurpose, promotional. Good for facts about Coupang, not for judging it.
An AI-generated essay scraping uncredited sourcesAuthority none; Accuracy fabricated.
Korean-language sources

CRAAP still applies. Chosun, Hankyoreh, JoongAng = national papers; Maeil Business = respected sectoral daily. Stats at KOSIS, filings at DART. Name the publication, give the date, translate the title in brackets.

Talk about it · 5 minutes

A classmate cites ChatGPT as a source in their essay. What do you tell them?

  •   What is the model actually citing, if anything?
  •   Could you verify the claim independently?
  •   Is “I asked an AI” ever a source, or only a starting point?
Your essay's research bar

Four sources, cited correctly.

Your annotated bibliography needs four sources in two kinds — every one CRAAP-passed and cited in your discipline's format. Start collecting them now; it's due next week.

2
Academic, professional, or trade sources
+
2
Other reliable sources on your topic
=
4
Sources total, all CRAAP-passed & cited correctly
PAE Professional Academic EnglishCh 6 · Annotated bibliography

A list says you read it. An annotation proves you understood it.

For every source you'll use, write 5 to 8 sentences that do four things:

  1. Summarise, what does it argue or report, in your words?
  2. Assess, how reliable? Record its CRAAP score (__ / 25) right in the entry.
  1. Reflect, which paragraph or counter-claim does it serve?
  2. Quote sparingly, one phrase or stat, with a page reference.
Practitioner's habit

Write the annotation the day you read the source, not the night before it's due. The semester is long and your memory is not the tool you think it is.

PAE Professional Academic EnglishCh 6.2 · A worked entry (APA 7)

One real annotated entry.

The source · APA 7

Jin, D. Y. (2022). Artificial intelligence and the post-pandemic Korean media industries. International Journal of Communication, 16, 4421–4439.

Summary

Jin argues “Hallyu 4.0” is defined by infrastructure, recommendation systems wired to Korean production pipelines, across three cases (BTS, Squid Game, Pachinko).

Assessment

Peer-reviewed; respected open-access journal; author has published on this for fifteen years.

Fit

Supports paragraph three, Korean cultural export is now platform-mediated. Rebuts the “BTS-as-exception” counter-claim.

Pull-quote

“The Korean cultural product no longer travels on its own; it is carried.” (Jin, 2022, p. 4431).

Class 1 · Part two

Two house styles.

Which one you use is decided by your discipline, not your preference. Pick one and be perfectly consistent.

Workbook · Chapters 11 to 12Pages 49 to 56
PAE Professional Academic EnglishCitation · choose your style

APA or IEEE?

HASSBusiness

APA, 7th edition

Author, date. In-text: (Jin, 2022). References alphabetical by author.

The reader sees who and when at the point of citation, right for argument-driven fields.

STEM

IEEE

Numbered. In-text: [1]. References listed in citation order.

Keeps technical prose uncluttered, the number does the work, the list holds the detail.

One more, for literature

Some HASS courses, especially literature, ask for MLA instead, author-page in text, a Works Cited list. Same logic, different wrapper, full comparison in Workbook §11.4.

PAE Professional Academic EnglishSame source, two formats

The same article, both ways.

APA 7 · reference list

Park, S., & Lee, J. (2023). Last-mile logistics and retail competition in Korea. Journal of Asian Business, 41(2), 112 to 130.

In-text → (Park & Lee, 2023)

IEEE · reference list

[1] S. Park and J. Lee, “Last-mile logistics and retail competition in Korea,” J. Asian Bus., vol. 41, no. 2, pp. 112 to 130, 2023.

In-text → … as shown in [1].

The rule

Two academic/professional/trade sources + two other reliable sources, every one formatted correctly and consistently. Inconsistent formatting reads as carelessness.

Class 2

The thesis
statement.

It is not a topic. Not a question. Not a fact. It is the one sentence your entire essay exists to prove.

Workbook · Chapter 07Pages 29 to 33
Why spend so long on one sentence

Everything in the essay is downstream of the thesis.

A clear thesis makes the body paragraphs almost write themselves. A vague one leaves you reaching for the next sentence on every line.

Twenty minutes here saves four hours on the draft.

PAE Professional Academic EnglishCh 7.1 · Four marks

Four marks of a strong thesis.

01It asserts

A reasonable reader could disagree. “Graphene has unique properties” is a fact; “Graphene is the most plausible substrate for flexible electronics” is a claim.

02It is specific

Not “the internet changed society”, but how, for whom, in what way.

03It fits the discipline

STEM hypothesis-driven · HASS interpretive · Business recommendation-driven. The flavours aren't interchangeable.

04It survives “so what?”

Cover why it matters in the same sentence, or the very next one.

PAE Professional Academic EnglishCh 7.2 · The formula

Observation + Analysis.

Starting from scratch? Begin with an observation the reader accepts, then add your analysis, what you make of it. Together they form the thesis.

Observation

Graphene is known for unique conductive properties.

+
Analysis

These properties can transform energy storage.

=
Thesis

Graphene's conductive properties have the potential to transform energy storage by enabling more efficient, sustainable battery designs.

PAE Professional Academic EnglishCh 7.3 · By discipline

One method, three flavours.

The same thesis engine, tuned to each discipline's expectations. Read your track's example closely.

STEM
“…convolutional neural networks can optimise real-time data processing in autonomous vehicles, demonstrating a 23% improvement in inference latency…”
HASS
“Through its global fandom, K-pop does not merely export Korean culture but reorganises it, turning national identity into a product engineered by a handful of entertainment conglomerates.”
BIZ
“Omnichannel strategies let traditional Korean retailers compete with pure-play e-commerce, provided the retailer also rebuilds its last-mile logistics.”
PAE Professional Academic EnglishCh 7.5 · Weak vs strong

The most useful diagnostic in the chapter.

Weak · STEM

Graphene is a useful material.

Strong · STEM

Graphene's conductivity and flexibility make it the most plausible substrate for flexible electronics, despite manufacturing costs that have kept it out of consumer devices.

Weak · HASS

K-pop is popular around the world.

Strong · HASS

K-pop's global rise reflects less organic fandom than a deliberate export strategy, in which idol-training systems and social-media algorithms manufacture both the stars and the demand for them.

PAE Professional Academic EnglishIn class · Exercise
EX. 07.3

Your essay's thesis, first attempt

Draft · 15 min

Take the claim you narrowed in Week 1 and build it with the formula.

  1. Write your observation, one sentence the reader would accept.
  2. Add your analysis, what you make of it.
  3. Combine, then check it against all four marks and “so what?”
Pair check

Swap thesis statements. Can your partner state what your essay will argue, and disagree with it? If not, it's not specific enough yet.

PAE Professional Academic EnglishBefore next week

Homework & what's next.

Do this week
  • Find your four sources & run each through CRAAP
  • Start your annotated bibliography (due Week 3)
  • Refine your thesis in the Writing Journal
Next week · Week 3

Presentation prep: body & voice. Physical message, vocal delivery, and finishing your annotated bibliography, your first graded homework.

PAE Professional Academic EnglishWeek 02 · Recap

Today in one slide.

  • Cite specialised knowledge; skip common knowledge
  • Match the evidence type to the claim
  • Run every source through CRAAP
  • APA for HASS/Business; IEEE for STEM
  • A thesis asserts, is specific, fits the field, survives “so what?”
  • Observation + Analysis = thesis

Make it defensible.

Week 02 · Next, Presentation prep & the annotated bibliography